The Free Shipping Myth
Why do I write about free shipping? Well everyday on the Internet you will see this shop or that shop offering “free shipping” so it make one wonder, who is paying? I came across this great artical that explains it better than I can.
Article from http://www.carringtoncourtdirect.com
“What is it about the “idea” of free shipping that is so attractive. I, myself have been lured by this phrase many times. But how can this be? UPS, FedEx and the USPS don’t work for free. Does it really matter? At least we’re saving some money.” read more
another article from http://www.mindconnection.com
“You’ve seen it on many Web sites: “Free shipping!” For whom is this free? UPS charges for shipping, FedEx charges for shipping, USPS charges for shipping, Airborne Express charges for shipping. In fact, everyone who does the shipping charges for it. Someone has to pay for the trucks, planes, and salaries. And the rising price of fuel”. read more
We tried the free shipping once in our business and I found it to be too misleading and something I did not want to do again. I feel the best way to do any promotion of this type is to a Shipping included, this way a customer know the shipping is being paid, by me, out of our profit and not some mythical shipping company that does not charge.
The truth folks is that just as with everything else in life… Nothing is free. Next time you see a free shipping think about who is it really free to?
